National Citizen Service (NCS) has partnered with customer engagement specialists Rant & Rave to collect real-time feedback from the young people undertaking its four-week summer programme.

NCS is a youth development programme available to 15-17 year-olds in England and Northern Ireland. On NCS, participants embark on exhilarating challenges, meet amazing people from different backgrounds and build skills employers value: confidence, leadership and communication. More than 275,000 individuals have already taken part in this life-changing experience.

As a result of the partnership, NCS participants will be contacted by text message to share their thoughts and experiences of the programme. They will rate their experience with a score and will be asked to share their thoughts, in their own words, about any aspect of the programme they wish. Rant & Rave’s Sentiment Engine will understand what is shared and present key, actionable insights back to NCS to give them an instant understanding of how they’re performing, what participants particularly enjoyed and areas that may need more attention.

By using Rant & Rave, NCS hopes to gain visibility about the quality of its communications and the perceived overall quality of the programme. It will also give participants the chance to explain what was important to them individually – insight that might have been missed if a traditional, boring, tick-box survey had been used. They’ll use results to support their supply chain of partners, give recognition where it’s due and ensure that every part of the UK provides a consistent level of service.

“As the numbers of our participants continue to increase, we were looking for a way to ensure that we really listen to how they feel about the experience. Using Rant & Rave’s live feedback will help us understand what really matters to our young people and will mean that we can deliver a consistent, high quality experience right across the UK.”

Will GallagherCOO of NCS

Text messages were specifically chosen as a way to engage with young people NCS work with, given their speed and ease of use.

Nigel Shanahan, Founder of Rant & Rave, says: “It’s clear that NCS is committed to improving the lives of young people and we’re thrilled to be part of such a great cause.”

Rant & Rave was launched in 2000 and is a leading customer engagement specialist, counting half of the FTSE as clients. Its real-time technology lets brands proactively communicate with and listen to the voice of their customers so they can take real-time, inspired action.

About NCS

National Citizen Service (NCS) is a once-in-a-lifetime opportunity open to 15-17 year-olds across England and Northern Ireland, and takes place during the spring, summer and autumn holidays. The programme was established in 2011 to tackle three key social issues: social cohesion, social engagement and social mobility. To date, more than 275,000 young people have benefited from taking part in this life-changing experience.

NCS is a government-backed two-four week programme focused around adventure, developing skills and giving back to local communities. During the last phase of the programme, participants deliver 30 hours towards a community project that benefits both young people and society. Not only do 16 and 17-year-olds have the chance to give something back, it also looks great on their CV and UCAS recommends students include NCS in their personal statement.

Due to government backing, a place on NCS costs no more than £50, with bursaries available on a case by case basis. Support is provided for young people with additional needs.

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