Rant & Rave, the UK leader in real-time customer engagement technology, has today announced an integration with Trustpilot, the leading global online review community. The two customer-centric companies have joined forces to further amplify customer reviews.

The integration will work by giving consumers the opportunity to rate the brand seamlessly on Trust Pilot after leaving their real-time feedback with Rant & Rave.

The aim is that this will strengthen brands’ online presence by boosting customer review volumes, whilst offering consumers the opportunity to share open feedback on their experience. This in turn will improve brand’s SEO (or how easily they are found by website search engines) and help to drive traffic at a lower cost, whilst increasing conversion. Importantly, the partnership will improve a brand’s transparency, which is key to earning customer trust and loyalty.

Kenny Bain, CEO of Rant & Rave, says: “We have partnered with Trustpilot to give brands the opportunity to leverage the voice of their brand advocates, which will help to boost their online presence as well as their SEO ranking. Research shows that 93% of consumers say online reviews impact their purchasing decisions so the voice of the customer has never been more important. This is an exciting integration for both Rant & Rave and Trustpilot, and I know it will benefit our customers immensely.”

Peter Simpson, head of partnerships, at Trustpilot, says: “It’s so important for brands to be transparent today, and embrace the benefits of authentic customer feedback.

Customer leaving feedback through Rant & Rave and Trustpilot

77% of consumers would be willing to leave a review if asked and when better to ask than in the moment when a customer is already sharing their experience. Furthermore, 63% are willing to pay more if they are assured of a better service, so customer reviews written by their peers can have a major impact on their decision making. This is a great opportunity for brands and we are looking forward to seeing some fantastic results.”

Rant & Rave’s Sentiment Engine platform analyses customer feedback in real-time, creating actionable insights which are sent directly to the brand, presented via an online dashboard, or directly into their CRM system, connecting the customer experience insights to the customer interaction history.

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