Rant & Rave, which was launched in 2000 and counts half of the FTSE as clients, will be working with the gas distributor to capture real-time feedback from its customers as it aims to improve customer satisfaction.

NGN, which delivers gas to 27 million homes and businesses in the North East, Northern Cumbria and much of Yorkshire, plans to invite consumers to share their thoughts on the service they receive via text message.

Comments made by NGN users, who have had gas pipes replaced as part of the company’s £90m gas mains replacement project, will be used by Rant & Rave to help identify behaviours and trends that are affecting customer satisfaction.

Dennis Fois, chief executive at Rant & Rave said: “We’re delighted to welcome NGN to the raveolution and we look forward to helping them achieve their admirable customer experience aspirations.”

Mark Horsley, chief executive officer at NGN added: “Rant & Rave will help to drive our customer experience strategy as we continue to put people and the voice of our customers at the heart of everything we do.”